CRAFT BEER
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MACRO OR INDUSTRIAL BEER
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Handcrafted in small batches
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Mass produced
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Brewed for maximum taste and aroma
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Likely to be served at a temperature so cold that the aromas and flavors are subdued
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Available in over 70 different beer styles
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Tends to be confined within the pale Lager category.
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Usually available in single or 6 packs in bottle form. Vintage types are also available and would be good for cellaring
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Available in single, 6 packs to 24-cartons in cans and bottles form
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May taste different over different production batches. This is because craft brewers tend to put priority on great tasting beer than being consistent.
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Excellent quality control. This is because when dealing with a product with a light taste, any fluctuation from the norm could be highly noticable
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Ingredient selection is an integral part of the craft brewing process as is the purity of yeasts or other cultures
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Brewed with more common ingredients and may contain rice or corn, artificial color, artificial flavors, thickeners or extracts
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Tends to be not pasteurized as pasteurization tends to dull the flavour, flatten the taste and interfere with the carbonation process
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Tends to be pasteurized to maximize shelf life
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